The Value of GEMS

CRM and workflow solution reaches 300 sign-ups.

The Value of GEMS


The number of UK recruitment agencies adopting Simplicity’s GEMS Technology has exceeded the 300-user mark just two months since its launch. GEMS is a unique recruitment CRM and workflow solution that combines front and back office systems into one simple process. It was launched in November.

“GEMS is much more than a CRM system,” said Jonathan Viney, director at Simplicity. “It is workflow technology specifically designed for recruiters to manage everything from candidate and client management, job bookings and timesheets (online or paper) to payroll, invoicing, HMRC/AWR compliance, credit control and full reporting – all via a single workflow management platform.”

Its purpose is simple – to help busy recruiters save time and reduce costs, as Jonathan Viney explains: “Our initial research found that the typical recruiter spends on average up to 20 per cent each week performing time-consuming administrative tasks. There are many reasons for this but a few stand out from the rest.

“Firstly, having to manage multiple recruitment systems can prove costly and laborious. Secondly, double-entry, which can be time consuming and leaves room for error. And thirdly, the complexity of many existing recruitment systems is creating more work for recruiters which all-in-all diverts them away from doing what they do best.”

Thanks to initiatives such as GEMS, recruiters can reduce their time spent on administrative tasks and focus more on business development. In doing so, recruiters add greater value to the recruitment process by utilising their skills, industry insights and influencing their ability to deliver a great service. This in turn, increases sales and positively impacts the bottom line – the elements of recruitment that machines cannot do.


Early analysis has revealed significant benefits of using GEMS recruitment technology, according to Jonathan Viney: “The feedback from current users has exceeded our expectations. It is truly revolutionising the way in which recruitment business leaders run their agencies both in terms of the significant cost and time savings reported.

“For instance, one of our agency partners described to us how they save several hours each week just from the timesheet management process on GEMS alone. They previously used a CRM system which they found very costly and struggled to use it to its best ability because of its complexity. Moreover, the CRM didn’t integrate with their back office functions, which meant job bookings and timesheets were managed on spreadsheets. Their systems were disjointed and were not only time consuming to manage, they also left room for error.”

With the number of recruitment agencies operating in the UK at a record-high, the need for recruitment business leaders to streamline their operations, increase efficiencies and become more competitive has never been greater.

GEMS is a unique product and is FREE to all Simplicity Partners. For more information, visit



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