Research finds social media ubiquitous in HR and resourcing.
Every Australian HR and resourcing professional who responded to a survey by Alexander Mann Solution have said they use Social Media to help them source candidates. This finding is part of a research report from Alexander Mann Solutions (AMS) into the use of Social Media in recruitment.
Social Media and Resourcing: the impact of Social Media on Recruitment and HR in Asia Pacific is a pan-Asia Pacific research report from AMS and The Chapman Consulting Group. In total, 80 per cent of respondents also said they use Facebook, LinkedIn and Twitter as part of their Employer Branding activity.
However, despite the insights that can potentially be gleaned from viewing a candidate's online profiles and comments, none of the Australian respondents said they used Social Media to vet or reject job applicants. This contrasts with what happens elsewhere in the region. In Singapore, for example, 17 per cent said they had rejected a candidate based on what they've seen on a social media site while in Hong Kong 29 per cent of recruiters reported they actively vet candidates online.
"Social media used to be the exclusive playground of Gen Y and Web 2.0 denizens, but its ability to connect people and companies in real-time has helped it become one of the most mainstream of media,” said Martin Cerullo, Director of Business Development for Asia Pacific at Alexander Mann Solutions. "AMS have long been fierce advocates of social media's potential in hiring and building world class employer brands. This report provides a vital insight into how, where and to what extent HR, talent and recruitment professionals in the Asia Pacific region are currently using social media, and also how they expect this to change moving forward."
Other information from the report includes the finding that 85 per cent of all respondents from Asia Pacific said that they actively use Social Media, with LinkedIn (90 per cent) the most popular, followed by Facebook (63 per cent) and Twitter (31 per cent). Meanwhile, 90 per cent said they expected business usage of social media to rise next year.
Overall, the top three ways in which social media was seen as being useful by HR and resourcing professionals in Asia Pacific were: Candidate sourcing - 73 per cent, managing employer brand - 73 per cent and lowering overall recruitment costs - 71 per cent.
Perhaps surprisingly, professional usage of social media increases the more senior the individual. While 78 per cent of all Recruitment Officers said they used social media as part of their roles, this figure rose to 83 per cent for Managers and 91 per cent at Director-level.