Ads Rise

Teaching and pharmacy power latest Innovantage report.

Ads Rise

UK & Europe

Original online job ads in July 2018 were up 16 per cent year-on-year (YoY) - significantly higher than the seven per cent increase in official job ads…….and surged in ads for Teaching Assistants (+69 per cent), Pharmacy professionals (+89 per cent), R&D professionals (+46 per cent), legal professionals (+46 per cent), Store Assistants (+57 per cent) and Advisor / Call Centre workers (+50 per cent)

At c.2.11 million in July 2018, the number of original job ads captured by Innovantage was 16 per cent higher than in the same month last year but 24 per cent lower than in the month of the EU referendum in June 2016 – when there was notably heightened advertising activity. 

  • In addition, 0.56 million reposts of previous adverts were captured - suggesting that the role was unfilled via the original post and/or it was a role that an employer continually advertises. This equated to 26 per cent of the volume of original ads posted.
  • At 2.67 million, the combined total of original job ads and reposts 17 per cent higher than in July 2017, but was 27 per cent lower than in July 2016 – the month after the EU Referendum. 

Set into context of the most recent total number of UK workforce jobs (35.2 million in March 2018), the workforce jobs total was just 0.5 per cent (192k) higher than a year earlier and 2.2 per cent (759k) higher than in March 2016 and set in context of the official ONS vacancy number for the quarter ending July 2018 (824k), UK vacancy numbers were 7 per cent higher than the figure one year earlier and 12 per cent higher than in May-July 2016. 

For each official vacancy, employers and their intermediaries posted 2.5 original jobs ads in July 2018 (a ratio of 2.5 to 1):

  • This was higher than the ratio of 2.2 to 1 a year earlier. 

The ratio of total ads (including reposts) to official vacancies was 3.2 to 1 in July 2018:

  • This was up from 2.9 to 1 in July 2017.  

 

Engagement status: 28 per cent of original ads, where the engagement status was specified, were for contingent opportunities

  • There were 1,079k ads (51 per cent) specifying a permanent opportunity in July 2018:
  • This was 8 per cent higher than the figure recorded in July 2017, when perm equated to 55 per cent of all original ads.
  • 72 per cent of all original ads, where the engagement status was specified, were for permanent opportunities. 
  • There were 417k ads (20 per cent) specifying a contract or temporary opportunity in July 2018:
  • This was 9 per cent higher than the figure recorded in July 2017, when 23 per cent of ads specified a contingent opportunity.
  • There was a 19 per cent fall in the number of ads highlighting that work was temporary, whilst there was an 18 per cent increase in contract opportunities.
  • 28 per cent of all original ads, where the engagement status was specified, were for contingent opportunities. 
  • 28 per cent of original ads in July 2018 did not carry any detail of engagement status:
  • This was up from 22 per cent in July 2017.


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