RedWigWam, the online recruitment platform created by Lorna Davidson is on target to become an £80 million business within five years. The fast-growth tech company which matches employers online with temporary workers has just recruited its 90,000th worker to go with more than 2,000 employers using the online platform to find short-term, flexible workers for part-time or ad-hoc roles.
Among the companies which have used RedWigWam are Tesco, Co-op, Morrisons, Deliveroo, Carlsberg, Papa Johns and The Collective. The business is on course to achieve a turnover of around £2.5 million this year.
The company was founded by entrepreneur Lorna Davidson, who successfully built and sold a previous business – field marketing agency Tactical Solutions – for more than £15 million in 2011. The idea for RedWigWam was borne out of the frustration Lorna experienced while running Tactical Solutions when she found it difficult to find good temporary staff.
RedWigWam uses algorithms to connect within minutes workers with employers’ short-term or ad-hoc opportunities.
The company, established in 2016, now employs 14 people in its Liverpool head office. More than 1.3 million hours of work have been carried out by WigWammers since the company launched. Using RedWigWam’s intuitive online platform, employers can post a job for free, 24 hours a day, 7 days a week. The roles are then matched to fully-vetted workers who have the correct skills and time to take them on.
Lorna said: “There are more than 2.5 million people in the UK who want to work in temporary jobs because it suits their lifestyle. This includes students, returning mums and dads, the recently retired, people on benefits and those who have been made redundant.
“The current recruitment model of search, post a CV and wait to hear back doesn’t work for so many people,” she added. “At RedWigWam we see ourselves as the Tinder of recruitment. We tap into the huge potential workforce looking to get access to temporary jobs and our clever software sends them jobs on our system that suit them. Companies love it because they can quickly tap into talent and grow their business without having to take an overhead on.”
As well as championing flexible work, RedWigWam is spearheading a post Brexit workforce. Every worker’s Right to Work in the UK is checked using Facebanx live streaming software, the world’s first fully integrated facial recognition biometric technology. All temporary staff are treated with the same rights as full-time staff with access to holiday pay, sick pay and make their NICs and pay taxes where appropriate. Hirers are also encouraged to pay Living Wage and not just Minimum Wage.