Ovum and GoTo reveal what IT leaders need to succeed in 2020 and byond.

Collaborate now.

A survey of 2,100 IT buyers and leaders has found that communications and collaboration tools were ‘business critical’ to the success of organisations, and investments in these tools need to be made a priority in order to support a growing remote workforce and the rise of digital natives in the office. The findings emerged from a global survey conducted by Ovum Research on behalf of GoTo by LogMeIn.

As businesses plan for 2020 and beyond, collaboration tools are a major focus for unified communications and collaboration (UCC) deployments, with 73 per cent of survey respondents expecting spending to increase. However, it’s not just about finding a collaboration platform, it’s about finding one that meets the needs of a changing workforce that is seeing an increase in the number of employees working remotely, and digital natives entering the workforce as full-time employees. In fact, the survey found that 93 per cent of respondents agreed that digital natives have different needs and expectations in the workplace, and over half of CIOs (56 per cent) are looking to grow their collaborative software offering to meet that demand.

According to the survey, C-Suite IT leaders prioritised these items as steps they’re taking in anticipation of the growing digital native workforce:


  • Increasing availability of collaboration software to employees (54 per cent)
  • Encouraging remote and flexible work options (49 per cent)
  • Ensuring UCC tools are up to date (48 per cent)
  • Aiming to hire and retain digital talent (47 per cent)
  • Seeking a best-in-class user experience (45 per cent)


The survey also suggested IT leaders need to play a more strategic role than ever before. They need to consider whether or not to adopt new technology, and accommodate and support a diverse and dispersed workforce, all while keeping costs down and showing ROI for their decisions. For example:


  • 66 per cent of CIOs consider communications and collaboration critical to the overall success of their business.
  • 75 per cent of CIOs in the US consider communications and collaboration critical to the overall success of their business.
  • IT execs cited the primary reasons for successful user adoption of comms & collaboration tools in their organisation as:
  • A clearly articulated digital transformation strategy (57 per cent)
  • The consolidation of the technologies / platform (49 per cent)
  • A move toward a more flexible way of working (45 per cent)
  • 39 per cent of IT leaders surveyed report having more than four tools deployed for their comms and collab needs. 8 per cent said they had seven or more tools.

“Today’s CIOs and IT leaders need to play a more strategic role than ever before,” said Mark Strassman, Senior Vice President and General Manager of UCC at LogMeIn. “They’ve got a new seat at the table and are expected to drive overall business strategy. The very nature of the way people work is changing and that change needs to be supported through great technology that is simple to use, easy to adopt and painless to manage.

“IT leaders need to find technology partners that are meeting demands of the modern workforce,’ he added. “They need to support digital natives and remote employees to optimise today, modernise for tomorrow and set their employees and business up for long-term success.”

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