The secrets to using social media for recruitment
Here's what you need to know
From content creation to increasing engagement, from competitor analysis to measuring your ROI – here’s what recruitment firms need to know to get the most out of their social media channels.
How to increase your recruitment firm’s organic reach on social media
Have you noticed a decline in your organic reach on social media over the last few years? You’re not alone. Here are six methods you can use to fight back:
- Focus your efforts on the right channels
- Understand the algorithms
- Create unique content for each platform
- Go live
- Publish quality content
- Use your analytics
6 key metrics for social media recruiting success
- Profile views
- Connections and followers
- Mentions
- Click-through rate
- Impressions
- LinkedIn endorsements and recommendations
3 ways recruiters can increase their LinkedIn engagement
- Write personalised connection requests
- Share relevant content and invite conversation
- Tag in relevant people or businesses to ask for their insight
How to increase your recruitment firm LinkedIn followers
Here are eight ways recruitment firms can increase their LinkedIn followers:
- Ensure all new employees add your firm to their profile
- Establish an employee advocacy programme
- Add a link to your LinkedIn page to your website
- Add the link to your email signature
- Promote your social media channels in your email marketing
- Share the right kind of content for your audience
- Utilise LinkedIn job posts
- Immediately grab your audiences’ attention in the about section
Seven of the most frequently asked questions we receive from recruitment businesses looking to outsource their social media
- Why should I outsource the management of our social media management when I can hire someone, or get an existing employee to post on our channels?
- Can’t I just create one post and duplicate it across our channels to save time?
- Surely all it takes is regular posts and sharing job opportunities to be seen and generate engagement. How would outsourcing the management of my business’s social media generate additional benefits?
- If I outsource my recruitment firm’s social media, how it will save us time?
- Our business is using paid search to advertise our services, do we really need invest in paid social media as well?
- How do I know that my recruitment company’s reputation on social media is safe if I allow an outside agency to manage our pages?
- How will I be able to see the results of outsourcing social media?