Covid’s digital impact

Talent agency survey the sector one year on.

Ecommerce & digital talent acquisition agency Beringer Tame says businesses of all sizes and across all industries have sped up digital transformation strategies over the past year in reaction to the COVID-19 pandemic. The agency says that the increase in demand for digital talent has skyrocketed and this trend is set to stay as organisations continue to ramp up digital efforts.

Beringer Tame, which recently announced that it had seen a 100 per cent increase in organisations looking to fill roles in comparison to this time last year, has witnessed first-hand how the sector has transformed over the past 12 months.

Patrick Tame, CEO of Beringer Tame says: “ecommerce grew at its strongest rate for more than a decade in 2020, growing by 46 per cent, with Barclaycard reporting that Brits spent £40.6 billion on items to lift spirits during lockdown. While there will inevitably be a drop off in some of this growth when people are able to once again have in-person experiences and physically go to a store, the adoption of ecommerce and wider digital services is here to stay.

“We will therefore continue to see an increase in roles available within the digital and ecommerce sectors,” he continues. “We’ve already seen a sharp rise in the number of executive and manager roles being advertised – and placed – and predict that come Q3, the hunt for digital leadership will commence with fervour!”

Roles seeing a particular uptick as a result of the pandemic include: CRM Managers, PPC & SEO experts, Email Marketing Specialists, Marketplace Managers, Ecommerce Traders, Digital Analysts and Digital Marketing/Brand Managers. Similarly, says the agency, the most in-demand digital tech roles include: Software Development, Programming, App & Web Development, Data Science & Analytics, Digital Product Management, UX and AI.

Patrick also provides insights on how salaries have changed over the past year: “National salaries remained steady throughout 2020 with ecommerce and digital manager roles sitting above the national average. Following the first lockdown in March 2020, there was a sudden need to hire talent capable of facilitating digital transformation and the result was that both digital marketing jobs and salaries increased. However, this was short-lived, and salaries flattened out later in the year. With so many people out of work – especially from non-essential industries – there was strong competition for roles and it was an employer’s market.”

Tame believes the situation will change and those with the digital skills that organisations are in such desperate need for right now will find themselves in an employee’s market, experiencing higher salaries and significant career growth over the coming years.

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