Currently becoming the largest demographic in the workplace, knowing more about the Millennial job market matters.
As a generation, many of them have experienced life without the internet.
Having this knowledge of a pre and post-digital world enables them to bring several positive qualities to the table, including:
- Environmental consciousness
- Entrepreneurial spirit
- Tech proficiency
However, keeping up with the job market for Millennials isn’t easy.
To ensure your job adverts and recruitment processes meet their needs, here are some important points you need to consider.
The 3 Places That Millennials Turn to First When Jobhunting
- Job Boards
Job boards are an undeniable favourite for jobseekers of all ages, with 60% making use of them.
Millennials, in particular, use them extensively to find new roles.
And it’s hardly surprising.
Using a job board is simple, user friendly and guaranteed to provide results.
Most millennials head to well-populated favourites like:
For millennials who aren’t set on a particular career yet, job boards give them the chance to look around.
Of course, from the recruiter’s side of things, job boards mean a LOT of competition.
If you want to catch the attention of the Millennial generation, make sure your job advert is optimised/ranking at the top and says all the right things.
If you need a hand achieving this, AdBuilder is here to help.
Our software will allow you to produce consistent, top-ranked, quality job advertisements in only 10 minutes.
- Social Media (and Via Mobile Phones)
Social media is becoming an increasingly popular option for Millennial jobseekers, whether it’s through professional social networks like LinkedIn or less traditional options like Instagram.
Without a social media presence, your recruitment agency risks missing out on some strong Millennial candidates for your clients.
A big contributor to this is the rise in prominence and quality of mobile phones.
So, wherever you’re sharing your job adverts, remember to make them mobile optimised.
If you don’t, you risk losing top Millennial talent very quickly.
Also, keep your word count down, remembering that your advert might be viewed on a smaller screen than you anticipate.
The best length is between 1 and 300 words, with research suggesting you’ll receive 8.4% more applications.
- Search Engines
Finally, you’ll find Millennials looking for their dream roles on search engines like Google.
That means if you want your job to appear in their searches, you’ll need to do two key things:
- Sort your job advert’s SEO – Incorporate keywords into your advert, making them around 15% of the total word count and boosting your rankings.
- Choose a searchable job title – Don’t get so creative with the title of the listing that it becomes too obscure. It might be tempting to swap out ‘Java Developer’ for ‘Code Ninja’, but it’s not a great idea if you want to rank highly on search engines. Use keyword finder tools like SEMrush to check what titles people are searching for.
The Job Market for Millennials is Changing; Now it’s Time to Adapt
The job market is dominated by Millennials at the moment.
So, if you want to attract more candidates for your clients, you must tailor the job ad accordingly.
At AdBuilder, our innovative system will write you Millennial-friendly job adverts in minutes, not hours.
It’s quick and cost-efficient.
However, it’s also imperative that you understand what appeals to them before writing the job advert or posting it in the right place.
Millennials look for five things in job:
- Purpose (over salary)
- Skill development
- A coach (not a boss)
- Regular feedback
- Work-life balance
Consider all these elements, and there’s no reason you can’t capture this exciting generation of professionals.