Social media for recruitment is no longer a niche avenue reserved for visionaries or modern movers.
It’s quickly taking centre stage in the recruitment industry. 💡
When you consider 86% of job seekers use social for their job searches and 91% of employers use it as part of their hiring process, it quickly becomes apparent why social media for recruitment is now the next big thing.
Read on to discover some more reasons why you should implement this powerful marketing tool into your strategy and how to harness it to attract twice as many candidates to your next role.
Why Use Social Media for Recruitment?
Social media for recruitment enables employers to reach an enormous scope of potential candidates.
It also helps to locate certain skills and target specific individuals quickly and cheaply. 🎯
Passive Jobseekers
If you just missed it, the important word to notice above was ‘potential’.
Potential or passive job seekers aren’t necessarily actively searching for a new job but may well be convinced or persuaded by a better offer.
You can bet passive candidates are not scrolling down job boards or snooping around career sites.
However, you can pretty much guarantee they will be on one social platform or another.
In fact, 80% of employers say social media helped them find passive candidates.
Attract the Best Talent
Social media allows recruiters to reach both passive and active jobseekers.
This grants access to a deeper talent pool and is the true secret to doubling your applicants. 🤫
Paid social media ads also enable recruiters to personalise their search for candidates.
These paid ads can be tailored for specific skills, experience and knowledge while designed to an organisation’s culture and values.
Cost-Effective
Recruitment for social media is also a much more cost-effective method for recruiting.
In some industries, paid ads for jobs can often prove cheaper and time-friendly than job boards. ⌛
For example, Occupop reports that one Facebook job ad will see twice more visibility than a job board and at $0.64 cost per click.
How to Use Social Media for Recruitment
Here are the top 4 tips to attract more candidates via social media.
- Boost your Brand
Recruitment and social media have one massive thing in common – networking.
By connecting to more candidates, you can showcase the culture and values of your agency. ⭐
Company culture is gaining more significance, especially when it comes to employees leaving a job and candidates taking one.
Useful ways to help boost your brand and promote a healthy work culture is:
- Encourage your clients to post employee-generated content ✅
- Make your client’s company values and benefits clear in the ad on social ✅
- Share positive client-candidate experiences and engage with followers ✅
- Identify Strategies with Specific Social Channels
With such a dynamic array of social media channels available to connect with candidates, it’s crucial to know which one applies to specific groups and audiences.
Know the channel like you know your audience, so you can post the right content, in the right place.
While LinkedIn is the general social recruitment hub, Facebook can be the most cost-effective for paid ads.
Whereas Instagram can appeal to designers, marketers, and creatives.
- Video and Animation Engagement
Social media users respond more to quality content that involves video, imagery, and animation. 📹
Content with immersive and relevant imagery produces 94% more engagement compared with content that doesn’t.
So, start vlogging and doing recruitment video ads. It’ll create familiarity, build trust and help you beat social algorithms.
- Consistent Quality Content
It’s not just immersive imagery and catchy captions taking the headlines. Candidates will appreciate longer-form content just as much. 📜
The imagery can work to grab their attention.
Once you have it, seal the deal with quality candidate-focused content.
This can include articles, blogs, videos, how-to guides etc.
Focus on producing content that’ll help candidates, such as interview tips, CV advice, interview-style guides and industry trends.
But Don’t Forget…
As social media continues its ceaseless surge, a recruiter must get to terms with the phenomenon.
As discussed, the power of social can double your applicants and help you establish a trusted talent pipeline.
However, you can’t underestimate the importance of a good job ad.
A well written and optimised job ad will still create more traction when placed on the correct job boards.
Let’s not forget, job boards are still the most common form for jobseekers actively finding work.
The quick solution?
Using this sophisticated SaaS platform, you can receive fully optimised job ads in less than 10 minutes.
To find out more, visit the AdBuilder website.
