NEWS

NEWS

Pareto Rebrand as Randstad Professional

As from the new year, Pareto, the Randstad-owned provider of UK graduate and sales recruitment services, will officially rebrand as Randstad Professional. The move will see Pareto, which was acquired by global market leader Randstad in 2008 – fully integrated into the global Randstad network as the dedicated sales recruitment, apprenticeships, and training specialism within Randstad’s Professional Talent Solutions division.

For over 30 years, Pareto has shaped the careers of thousands of sales professionals through early career sales and tech recruitment, apprenticeships, executive search, performance consultancy, and structured sales training programmes. The business currently places around 700 candidates annually, supports more than 550 clients and trains approximately 3,000 delegates each year, generating around £20 million in annual turnover.

The transition comes as employers take longer to make hiring decisions and increasingly look to flexible recruitment solutions to address skills gaps. Against this backdrop, businesses are looking for recruitment partners that can combine specialist expertise with the scale, technology and resources of a global organisation. By joining the Randstad Professional brand, Pareto will be better placed to offer clients this broader support while retaining its specialist focus on sales talent.

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“For three decades, Pareto has set the benchmark for sales training, apprenticeships and recruitment in the UK,” said Kajetan Slonina, Managing Director of Randstad UK. “By fully integrating this exceptional team into Randstad Professional, we are unlocking a new tier of value for our clients. This transition allows us to combine Pareto’s rich heritage and niche expertise with Randstad’s global infrastructure, data insights, and technological capabilities. Ultimately, it empowers us to deliver an unmatched, comprehensive sales talent offering to the market.”

“We are incredibly proud of the foundation and heritage we have built as Pareto,” added Victoria Edwards, Director at Pareto. “The market is evolving rapidly, and clients increasingly need partners who can offer specialist expertise backed by the scale, technology and resources of a global business. “Becoming Randstad Professional means we can build on that heritage while taking greater advantage of Randstad’s investment in AI, digital recruitment technology and global workforce insights. Our clients will continue working with the same people they know and trust, but with access to a much broader range of resources to help them meet their changing talent needs.”

Throughout the final quarter of 2026, Pareto will work closely with its clients to ensure a seamless transition ahead of the official January 2027 rebrand. As part of the UK Randstad Professional business, the sales specialism will sit alongside colleagues in care, education, and finance, delivering a unified and powerful suite of professional talent solutions.

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