Networking group People Like Us has announced its latest virtual event aimed at addressing racial underrepresentation in the media and marcomms industries. The latest instalment is designed specifically for marcomms professionals from minority ethnic backgrounds that have been directly impacted by COVID19 and are currently job seeking.
The event comes after research conducted by People Like Us revealed that over four in 10 (42%) marcomms professionals from minority ethnic backgrounds felt their career prospects suffered since the start of the pandemic and 37% felt that diversity is less of a priority in the workplace. It also found professionals from these backgrounds were under a greater financial and emotional strain compared to the rest of the industry, as they were even taking a bigger pay cut on average (+18%).
Sheeraz Gulsher, Co-Founder, People Like Us said: “It’s crunch time for the marcomms industry on diversity. We were already suffering from an inability to attract and retain diverse talent, but research has shown that this could get even worse, as those from minority backgrounds have been hit hardest by the pandemic.
“Now is the critical moment for businesses to maintain their commitment to tackling this issue and invest in the future of our industry. If we don’t support people from diverse backgrounds now, then we risk setting the whole industry back, and losing great talent forever. Whether you are a recruiter, or a marcomms professional, your support matters now more than ever.”
Darain Faraz, Co-Founder, People Like Us added: “With the backdrop of the Black Lives Matter movement, layered with a devastating global pandemic, we find ourselves at an important juncture to finally address the BAME covid crisis that lies before us. If not now, then when?”
People Like Us, which launched at the start of the year, hosted its sold-out inaugural virtual event in June 2020. Over 50 recruiters from organisations including LinkedIn, Snapchat and Twitch were in attendance as well as over 100 attendees from right across the industry.
Name: Virtually ‘People Like Us’
Date & Time: 1 October, 4-5pm