Creideas, a new specialist professional services recruitment brand has been launched, uniting the expertise, experience and market knowledge of Crone Corkill and Certain Advantage’s professional services teams under one identity.
Creideas say the move is about far more than a rebrand. Over the past two years, they’ve been having conversations with thousands of clients and candidates across the UK with the same themes emerging. The qualities people value most have not changed: trusted advice, genuine partnership, real market expertise and transparency.
As businesses navigate skills shortages, shifting workforce expectations and increasing competition for talent, many have been looking for more than a transactional supplier, they’ve wanted a partner who understands their challenges, challenge their thinking when it matters, and bering the kind of insight that leads to better hiring decisions.
Meanwhile candidates have prioritised honesty, recruiters who understand their ambitions, give them real career guidance and treat them as people rather than placements.
Those conversations became the foundation for Creideas. Creideas comes from the Gaelic word meaning belief, trust and credibility, values that have shaped the business from day one. Not just words on a wall, but the standard we operate by, on every search, with every client and every candidate.
By bringing together the professional services expertise of Crone Corkill and Certain Advantage, Creideas creates a dedicated specialist brand focused on Accounting & Finance, HR, IT and Legal recruitment across the UK. The launch reflects a deliberate decision to create a clearer identity for clients and candidates. One that better represents how the business works today, and the direction it is heading.
“This isn’t about changing who we are,” said Jackie MacGregor, Associate Director at Creideas, “It’s about becoming more intentional in how we deliver our services, and creating a brand that clearly communicates what our clients and candidates can expect from us. Everything we do is built around credibility, trust and integrity. Those values have always been there. Now they are at the heart of our identity too.”
Operating from London, Manchester and Glasgow, Creideas seeks to combine regional expertise with national capability, giving organisations access to specialist talent markets while maintaining the personal relationships and local knowledge that clients increasingly value.
Faye Pooke, Associate Director at Creideas, added: “Creideas formalises what has always been important to us, building long-term relationships with clients and candidates based on trust and understanding.
“We know that hiring in professional services is rarely straightforward. Organisations are balancing growth, capability gaps and changing expectations, often at pace. What they need from a recruitment partner is knowledge, experience and perspective.
“Our focus is on understanding the detail behind each hire and bringing the kind of insight that helps clients make confident, long-term decisions.”
