The Recruitment & Employment Confederation is today announcing the launch of its new website, rebuilt based on feedback from some if its near 3,500 members.
Available at www.rec.uk.com (same URL as before), it now includes new functions and features to allow a speedier and more logical route to accessing the resources that members have come to rely on. These include training resources, updates on the Good Recruitment Collective, and the newly-launched weekly podcast Talking Recruitment.
The previous website had been live for more than a decade and after embarking on a brand relaunch in 2019, the organisation started conversations with its members to discover what they needed from the website.
Neil Carberry, Chief Executive of the REC, said:
“The highest quality service for REC members has been our goal since the start of this project. Recruiters will drive the prosperity of this country as we emerge from COVID-19, so we need to support them in all the right ways. This website and change in REC branding is not cosmetic – we listened closely to businesses throughout the project to ensure that we accurately reflect recruiters’ priorities and concerns in what we do online. We’ll sound more like the industry we represent, and be visibly proud of what recruitment and staffing firms achieve across everything we do.
“We’re proud to launch the new-look REC website, focused on delivering the sleek, intuitive user-experience recruiters expect in the 21st century. I speak for the whole team when I say we hope our members find the new look website even more useful than before and look forward to hearing their thoughts over the coming weeks and months.”
This work follows a step-change in the organisation’s brand identity. Last year, the REC announced a focus on becoming more ‘member-centric’ through a new digital first strategy. The aim is to increase the ease with which recruiters can work with the REC team.
The REC took all of the feedback on board to deliver a new website aligned to the brand’s core values while offering a more intuitive user experience, including:
- An intelligent search function
- Overhauled user journey with clear signposting to speed up access to the content recruiters require, including themed content hubs
- The ability to choose comms preferences online, so that we can get the relevant information to recruiters based on their specialist interests
- An improved member directory so future clients and candidates can find recruiters more quickly.