Recruitment industry specialist marketing agency Marmalade Marketing has launched the industry’s first insights report which takes a deep-dive into the recruitment industry’s marketing budgetary planning.
Whilst many recruitment businesses profess to ‘do’ marketing, the report aims to educate recruitment company leaders into stepping out of the dark and shaking up the marketing budget net to remove cost lines such as job boards and LinkedIn licenses.
Marmalade Marketing founder and managing director, Jo Lee, said: “We welcome the opportunity to not only impact decades of recruitment marketing experience, but also highlight areas of budget inflation that presents a distorted picture of how much budget recruitment marketers actually have to do their jobs properly.
“We work with fantastic clients in the recruitment industry here in the UK and globally, but the issue of inflated marketing budgets persists. We’re opening the survey up to any recruitment business and all participant companies receive a benchmarking report. I love seeing the responses come in and I admit I’ve had a sneak peak; there are some interesting findings so far.” To take part in the survey click here
