Recruitment industry specialist marketing agency Marmalade Marketing is celebrating their biggest client win in their history with a fellow local business, resourcing transformation specialist, Omni RMS.
Having traded for four years Marmalade have won a string of new clients this year including startup company Level=, which aims to drive the agenda on diversity & inclusion in sports, tech recruitment specialists nufuture, specialist healthcare recruitment company T2 Healthcare and an industry trade body.
“Welcoming these clients was not only a positive start to the year after the challenges of 2020, but a testament to the reputation we’ve built over the last four years,” says Marmalade Marketing founder and managing director, Jo Lee. “We work with fantastic clients in the recruitment industry here in the UK, and are now seeing demand for our services from a broader range of businesses across the globe, including organisations in the U.S. and the Middle East. We put this down to our innovative and agile approach to marketing that delivers real results.”
“We planned to launch Marmalade Onsite this year, a dedicated strategic marketing-led approach not yet seen in our industry,” Lee added. “By offering this highly strategic function, businesses not only tap into the tactical delivery, but we lead the client’s whole marketing function from top-down and bottom-up.”
Omni RMS is focused on providing result-driven resourcing and retention outcomes in support of company growth strategies, restructures and organisational change. Marmalade closely shares this result-driven outlook and both organisations found complete synergy in their approaches.
“Working with external agencies can be seen as challenging, but ultimately offers a fresh outlook and a new approach to how things are typically done,” commented Martin Wainman, managing director of Omni RMS. “Marmalade’s launch of their marketing automation platform (MAP), Automated Recruitment Marketing (ARM), matched our passion for technology and efficiencies, and an appetite for challenging the status quo. Omni RMS is an advocate of the outsourced model, so we have practiced what we preach and are delighted that Marmalade’s team are driving our strategic marketing function to align our sales and marketing strategies in one cohesive plan.”