Research from Robert Half has shown UK employers are continuing to invest in talent despite ongoing economic uncertainty. The survey of 500 hiring managers across the UK shows more than one-third (34 per cent) plan to expand permanent headcount before the end of the year, while an additional 25 per cent plan to increase contract hiring. 24 per cent intend to expand project-based hiring to support business priorities and maintain workforce flexibility.
The findings suggest the hiring market is becoming more selective rather than slowing, with employers focusing on recruiting in areas that drive growth and productivity. This includes technology, cybersecurity, accounting, risk and compliance, digital marketing and communications, legal affairs and customer support functions.
“Organisations are continuing to hire where skills are scarce, and talent can directly support strategic business objectives,” said Matt Weston, Senior Managing Director, UK & Ireland at Robert Half. “Employers are taking a targeted approach to hiring, prioritising specialist talent and investing in training and workforce development.”
To address persistent skills shortages and workforce challenges, organisations are taking a multi-pronged approach. More than a quarter (26 per cent) expect even greater competition for highly skilled talent. In addition, six in 10 small-to-midsized enterprises and nearly two-thirds of large organisations (64 per cent) say training, upskilling and reskilling are key strategies for addressing workforce challenges, while 36 per cent plan to redesign roles and ways of working.
Employers are increasingly seeking candidates who can combine technical expertise with critical thinking, communication skills and business judgement. The findings suggest AI is changing the nature of work rather than reducing the need for skilled talent.
“As organisations continue to grapple with skills shortages and an ageing workforce, they are investing in employee development and technology while competing for top talent,” Weston added. “Employers increasingly need professionals who can use AI effectively while bringing the critical thinking, judgement and communication skills that technology alone cannot provide.”
