NPAworldwide, has announced a significant brand evolution that reflects the organisation’s growth and vision for the future. This new branding update aims to enhance the identity of NPAworldwide and reinforce its commitment to connecting independent recruitment firms around the world.
The newly designed logo honours NPAworldwide’s rich history while presenting a modern and inviting aesthetic. This visual transformation symbolises the organisation’s role as a global “meeting point” for independent recruiting firms, emphasising its dedication to bringing together people.
The organisation has also unveiled a new mission which embraces its diversity and underscores its commitment to helping each member achieve their unique version of success.
Meanwhile a new tagline: “Placing People Together” captures NPAworldwide’s core value proposition and reinforces their commitment to working cooperatively to achieve more. It is a concept that transcends simply matching candidates with job vacancies; it embodies the essence of building meaningful relationships – both between recruiters and clients, as well as among its diverse network of partners.
NPAworldwide President Kerry Crockett, MBA, CPC, CAE, CMP Fellow, DES remarked, “This brand evolution represents a pivotal moment for NPAworldwide as we honour our legacy while stepping confidently into the future. Our modernised identity symbolises our unwavering commitment to connecting independent recruiting firms globally, fostering collaboration, and empowering our members to achieve unparalleled success together.”