Partnership designed to aid recruiters in highly competitive market.

Brand to win talent.

Universum and Totaljobs have announced a partnership which sees Totaljobs Group offer Universum’s employer branding services to British companies.

As employment levels hit record highs and given the widely reported skills shortage, the role of employer branding has never been more important to the British workforce, or the companies that hire them. This new offering allows Totaljobs, Milkround and all other Totaljobs Group brands to offer the services of its sister company Universum to clients. Universum helps customers to quantitively measure, develop and communicate their employer brand. Their services include in-depth company research, analytics and consultancy, designed to help shape and showcase an employer brand which attracts the most skilled workers and finds the best cultural fit.

Totaljobs research has recently found that company culture and employer branding is vital to the attraction and retention of the right talent. With half of employers claiming they would not hire a perfectly qualified candidate that did not fit their company culture, the need to express an employer’s unique values and culture during the recruitment process is clear.

Totaljobs is part of Totaljobs Group Ltd, comprising eleven job boards. Totaljobs alone carries 270,000 jobs at any one time, generating up to five million job applications for British employers every month.

“At Totaljobs, we are dedicated to helping employers of all sizes overcome the challenges they face in recruiting the best people for their company,” commented Patrick Wehrmann, CEO of Totaljobs. “In a candidate-led market, where the power of choice is with the candidate, employers have told us the growing need to stand out from the crowd.

“This latest partnership bolsters our commitment to constantly develop our proposition to match the needs of our clients,” he said. “As we deepen our focus on being a strategic recruitment partner, we are leaning on years of industry expertise, both in Totaljobs and Universum, to go further than ever before.

“This exciting new offering allows us to not only help employers in the UK map and fulfil their talent acquisition strategy, but to shape their people strategy across the whole business – and with Universum, how it is showcased through their external employer brand,” Wehrmann concluded.

Claes Peyron, Universum MD for Nordics, UK and Ireland, added: “I am thrilled about our partnership with Totaljobs. By partnering with the UK’s leading player in online recruitment, Universum will offer its data-led and strategic approach to employer branding to the increasingly competitive British employment market. This will also allow us to increase our presence within the UK, where differentiation seems to be the key focus going forward. The fact of the matter is that British talent now consider working for 31 different employers before finally making their choice; this has increased from 22 in the past four years, which is a dramatic development.”

Peyron continued: “We have over 30 years of knowledge and expertise to share with the UK talent acquisition and employer branding community. I believe this partnership will allow us to strengthen the amazing research we already carry out on British graduate and professional talent on an annual basis.

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