Rebrand and Growth

Harvey Nash Group becomes Nash Squared

Harvey Nash Group, the overall company for six market leading technology and talent businesses including Harvey Nash, NashTech and Alumni, is being renamed to Nash Squared. The rename comes as the company signals its intentions for rapid growth which will see its global headcount more than double from 2,500 to over 6,000 over the next five years.

The move comes as the company experienced strong growth during the pandemic with a number of strategic moves including the acquisition of technology recruitment business, Latitude 36. This deal helped the business to become a major force in the US technology recruitment market, while Nash Tech, the technology solutions business has continued to enjoy global expansion with the opening of its third Vietnam office in Danang, and the launch of new offshore development centres in Latin America dedicated to clients based in North & South America.

The move to Nash Squared positions the company as an integrated technology and talent provider, allowing clients to build and transform their technology capability in numerous ways.

Becoming Nash Squared also:
• Firmly positions the company to place the customer at the centre of everything it does – allowing Nash Squared to talk to all clients, from any of its six group brands, about all its services and global capability.
• Makes a very clear distinction between Nash Squared and Harvey Nash, the company’s global technology talent acquisition brand. With significant growth plans for the business this name change removes any confusion about what the Harvey Nash business does and Nash Squared’s overall purpose.

“The future for our clients lies in helping them build and transform their digital teams and capability in limitless ways, and the Nash Squared brand positions us strongly as a platform to deliver on this,” said Bev White, CEO of Nash Squared.

White continued: “It was very important to retain the Nash name in the group brand as it is a uniting factor to so much of what we do. In fact, many parts of the group call themselves Nashers! Becoming Nash Squared reflects the impact we see when our businesses work together. We are an incredible company that is even more powerful when we collaborate, and Nash Squared is the brand that will take us even further.”

At the start of this year the company’s UK headquarters moved from 110 Bishopsgate to LDN:W, 3 Noble Street to play a major role in Nash Squared’s vision for a flexible, collaborative work environment. The new digital enhanced space also reinforces the company’s investment in people.

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