Tuesday, June 25 2024

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NEWS

Unknown Benefits

Research from Towergate Health & Protection, has found nearly a third (32 per cent) of employers with overseas staff do not benchmark their employee benefits potentially missing an opportunity to target their benefits more effectively.

Sarah Dennis, head of international at Towergate Health & Protection, says: “Benchmarking can be an incredibly useful way to ensure a company offers the most appropriate and effective benefits to employees, which can also help with recruitment and retention. While many employers with overseas staff clearly see the value in benchmarking, more could benefit from it being more comprehensive.”

As part of the exercise, it’s helpful to look at statutory and mandatory benefits, current trends, as well as how companies can improve their offering, but also ensuring they’re not unwittingly over-compensating.

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Looking more precisely at how the benchmarking takes place and across which indicators, employers with overseas staff are most likely to benchmark by geographical region (45 per cent), then by size of company (41 per cent). They are least likely to benchmark by sector (28 per cent).

While it makes sense to benchmark by geographical area and company size, it is important that businesses do not forget to look at industry sector too. Companies often focus their recruitment and retention strategy on targeting talent within a particular industry, so it is important that they know how to compete by sector.

It is positive to see that the majority (57 per cent) of companies with overseas staff see the value in benchmarking to help with recruitment and retention, and 37 per cent state that benchmarking helps to direct their benefits spend.

Reasons given for not benchmarking benefits, by one in four (25 per cent) employers, is that they believe it will be expensive or that they simply do not know how to go about it. However, the advantages mean that they are able to offer benefits that are carefully aligned to give the company the edge in recruitment and retention, and this can make the benchmarking process very cost-effective. In addition, health and wellbeing specialists can assist with benchmarking.

Sarah Dennis adds: “There are good reasons for companies with staff abroad being inclined to benchmark their benefits, particularly as they compete for talent. However, they need to make sure they are benchmarking the right indicators, and not limiting themselves to location and size of company alone. Benchmarking is a very useful way to achieve a really clear picture of where and how to apply benefits spend to create real value for money: always a critical factor for every company.”

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Newsdesk
Newsdesk
The Global Recruiter Newsdesk bringing you balanced journalism, accuracy, news and features for all involved in the business of recruitment from around the world
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