A new report from CharityJob, the UK’s largest specialist job board for the charity and non-profit sector has revealed a growing challenge facing fundraising teams. While people remain strongly motivated by social impact, many are struggling to access fundraising careers. Meanwhile experienced fundraisers are facing increasing pressures that could threaten long-term retention.
The report, The Voice of Fundraising: 2026 Report examines the experiences and perspectives of current fundraisers, aspiring entrants, former fundraisers and those considering a return to the profession.
The research found that making a difference remains the number one reason people are attracted to fundraising, cited by 89 per cent of current fundraisers and 83 per cent of newcomers. However, the report also uncovers significant barriers that may be limiting the sector’s ability to attract, develop and retain talent.
Among the report’s headline findings:
- 89 per cent of current fundraisers say making a difference attracted them to the profession.
- 83 per cent of newcomers cite social impact as a key motivation.
- 45 per cent of newcomers and returners said they don’t know how to get started/get back into fundraising.
- 69 per cent of current fundraisers say a higher salary could motivate them to leave fundraising.
- 48 per cent experience work-related stress usually or always.
- 54 per cent are concerned about the impact of AI and automation on fundraising roles.
- Two-thirds of former fundraisers say they would consider returning to the profession.
“Fundraising remains one of the most purpose-driven professions in the charity sector, and that’s reflected in the motivations we saw throughout the research,” says Raya Wexler, Co-founder of CharityJob. “At the same time, the report highlights several challenges that employers should be paying close attention to. From attracting new talent into the profession to supporting existing fundraisers and creating opportunities for growth, there are clear areas where organisations can make a meaningful difference.”
Wexler added: “The findings provide valuable insight into how the fundraising workforce is evolving, what professionals are looking for from employers, and where charities have opportunities to strengthen their recruitment and retention strategies.”
The report arrives at a time when many charities are facing increased financial pressures, rising demand for services and ongoing competition for skilled talent. It provides a snapshot of how fundraisers are navigating these challenges and what employers can do to build stronger, more sustainable fundraising teams for the future.
The full The Voice of Fundraising: 2026 Report is available to download free from the CharityJob website.
