The New Zealand Ministry of Business, Innovation & Employment has found online advertisements increased by 1.2 per cent in the March 2019 quarter which was slightly lower than the December 2018 quarter’s 1.4 per cent increase.
Among the nine industry groups, the Primary sector had strong growth, especially in the Manawatu-Whanganui and Taranaki, and Otago-Southland regions. The IT industries grew strongly in Nelson/Tasman/Marlborough/West Coast, Otago-Southland, and Wellington.
The strongest percentage increase in online advertising over the quarter came from the Labourers occupational group in most regions. The next highest increase was in the Community and Personal Services occupational group, which grew the most in Gisborne/Hawke’s Bay, and the Bay of Plenty regions.
Over the year, the largest increases in online advertisements by broad skill level groupings were for highly-skilled and skilled jobs.
Provincial New Zealand and the Wellington region led the growth in job advertisements over the quarter. However, given the size of Auckland, and Wellington they are amongst the top three regions for the number of advertisements during the quarter. When taking into account the relative size of regions, Wellington, Otago-Southland, and Auckland had the greatest growth. Over the year, Wellington, Auckland, and Otago-Southland were the main contributors to the overall increase.