The data is the result of A survey by reed.co.uk among over 1,000 UK jobseekers has identified the top TV series that inspire their careers. The company has said the Netflix Generation are choosing to follow careers based on their favourite television shows – with The Apprentice coming out on top.
One in four 18-34 year-olds admitted TV has influenced their career, as the popularity of reality TV series and dramas on Netflix, Amazon Prime and BBC iPlayer continue to grow. Lord Sugar’s The Apprentice came out on top as the number one TV programme to influence careers. The results prove most would rather undergo a grilling in the board-room than receive a Hollywood handshake, with The Great British Bake Off coming in tenth.
Dragons’ Den came in second, with crime dramas CSI and Law & Order the third most influential in shaping the career choices of millennials. Receiving more applications this year than Oxford and Cambridge Universities combined, Love Island has been responsi-ble for inspiring careers in fitness and sales thanks to an onscreen gym and charismatic pen salesman Jack Fincham.
“As ‘Netflix and chill’ creeps into everyday vocabulary, so do the subtle influences of what we watch,” said Laura Holden, spokesperson for reed.co.uk. “It’s interesting that the de-piction of careers on TV, such as business, law and sales can make them popular career choices for some people.
“TV programmes used to be notorious for glamorising certain roles, but as the nation’s appetite for reality TV increases, people are being shown a more realistic perspective.”
Top 10 Influential TV programmes:
1. The Apprentice
2. Dragons’ Den
3. Crime dramas including, CSI and Law & Order
5. Love Island
6. The Bill
7. The Crown
8. Sex & the City
9. X Factor
10. The Great British Bake Off
Top 10 careers influenced by TV:
9. Project Management
10. Food / Hospitality