Ticketing and event platform, Eventbrite has recorded a 44 per cent growth in events around attracting, retaining and motivating talent in the past year.
HR professionals have been running events such as seminars, conferences, talks, workshops, networking events, classes and social gatherings, both in-person and virtually, to learn more about how to do engage their talent. They have also been attending events hosted on Eventbrite on how to upskill, inspire and retain top talent, the implications of remote working and the recruitment process and candidate journey.
A recent survey of 6,000 workers by Randstad UK found that 69 per cent of UK employees were ready to move jobs and almost a quarter of workers (24 per cent) were planning to do so within the next three to six months. Randstad also says that ‘according to research carried out by Oxford Economics, a new professional worker takes 28 weeks to reach optimum productivity – which has an attached cost of £25,200 per employee.’
It means the Great Resignation could come at great cost to UK businesses, but Eventbrite data suggests businesses are reacting, with an increasing focus on not only attracting new talent but also retaining the skilled individuals already working for them.
Eventbrite’s Sebastian Boppert says: “The event trends we see on our platform are often a good reflection of general trends in society, and the Great Resignation is a case in point. Our data suggests that HR professionals have realised that the British post-lockdown job market is evolving rapidly, and are seeking out events to connect with peers and to level up their skills to get ahead of this ongoing trend.”
Jo Thompson, recruitment consultant for HR Recruit said: “There’s been huge change since COVID, with lots of people leaving their positions and businesses struggling to recruit. Many businesses suppressed recruitment during lockdown and now they’ve started again, they’re finding there’s a limited number of candidates out there. That’s why it makes sense for those businesses recruiting for the same position, rather than expansion, to look after and retain the talent they’ve got. We recently hosted a ‘building a coaching culture event’ on Eventbrite to train HR managers on how their style can influence their team and organisation. Our aim was to help them nurture leaders that can motivate and retain the talent they already have.”
Louise Gilliland, managing director for Europe at coaching and leadership development company, Refound said: “Those organisations that have always been more culturally focused are working from a place of being proactive, and aren’t seeing the same impact of unexpected or regrettable attrition. They’re now doubling down on their cultural commitments to attract the best talent too.
“However,” she says, “those without the right leadership approach, or supporting processes in place to enable employees to feel valued are struggling, and it’s too little too late. They’ve been caught by surprise by employees who’ve spent the last six months thinking about leaving for a new role. We’ve held events on Eventbrite to coach proactive culture leaders to make sure they continue with an approach that’s focused on the continued development of each person in their team, while working on longer term strategies. We’ve also held events with reactive organisations so they can understand the root causes of attrition and ensure they’re listening to employees so it can lead to meaningful change and reset agreements.”
