Randstad’s annual Employer Brand Research in Singapore has found that out of 39 per cent of respondents who plan to change employers this year, 40 per cent cited ‘limited career path’ as the key reason. Commissioned by Randstad, the findings form part of their independent global study exploring the factors that influence and motivate employees’ and job seekers’ search for a new career opportunity.
“Companies that invest in the well-being and development of their people will be able to build a strong employer brand,” said Jaya Dass, managing director of Randstad Singapore and Malaysia. “We have seen organisations benefit significantly from creating positive employee experiences, such as having faster access to better qualified candidates and a highly-engaged workforce. However, only a handful of companies have the resources to invest in building a strong employer brand as it is typically not high on the business agenda. We hope that the findings and insights gathered from our annual survey can help companies take small actionable steps to strategically improve their talent acquisition and employee retention programmes.”
Elsewhere in the 2019 Employer Brand Research it was found that experienced professionals have a more relaxed attitude towards work formalities. Thirty-eight (38) per cent of respondents from Generation X (ages 35 to 54) seek companies that can offer them with flexible work arrangements. In contrast, 69 per cent of millennials (ages 25 to 34) said that they do not mind working in the office.
One in three millennials (33 per cent) would apply for jobs in companies that provide robust training programmes to ensure continuous career and skills development. Forty-two per cent of Generation Z candidates look for interesting jobs that they can feel excited about.
“As we get older, our aspirations and needs change,” Dass notes. “Our personal lives tend to take centre stage, so rather than spending extra time in the office, we may want to spend more time with our family or go on vacations. The younger generations are fresh and energetic, and eager to learn new skills, gain new experiences and form new connections. In addition, younger people do not mind working in the office as it places them in an environment where they can be most productive, since they will have easy access to resources as well as people to exchange ideas with.”