LinkedIn has published its list of the Most Socially Engaged Recruitment Agencies. The research has shown that recruitment agencies in the UK have the highest levels of social engagement for the second year running. The UK’s continued domination of the ranking reflects staffing firms’ significant work in integrating social media into their strategies, and highlights how important social platforms can be for building a successful brand.
The 2018 Most Socially Engaged Staffing Agencies list is based on an extensive analysis of the interactions between over 38,000 staffing firms, 260,000 consultants, and 575+ million members on LinkedIn over the past year. LinkedIn also looked at a range of metrics including social selling index, content marketing, reach, and talent brand index via LinkedIn.
The findings conclude that for the second time over the past four years, UK-based Page Group has the highest levels of social engagement of all large recruitment agencies across the globe. British-based Hays, Robert Walters and SThree are featured amongst the top six, bringing the number UK recruitment agencies to four of the top ten. The rankings also found that the majority of agencies in the medium category were British-based, with 20 of the top 25 in the EMEA list located in the UK.
The top ten Most Socially Engaged Staffing Agencies are as follows:
|Top 10 most socially engaged large companies (GLOBAL)||Top 10 most socially engaged medium enterprises (EMEA)|
|1||PageGroup (UK)||1||MCG&CO (UAE)|
|2||Hays (UK)||2||Opus Recruitment Solutions (UK)|
|3||The Adecco Group (Switzerland)||3||Charlton Morris (UK)|
|4||Robert Walters (UK)||4||GQR Global Markets (UK)|
|5||Randstad (Netherlands)||5||Approach People Recruitment (Ireland)|
|6||SThree (UK)||6||Hamham (UK)|
|7||ManpowerGroup (US)||7||Mackenzie Stuart (UK)|
|8||Robert Half (US)||8||McGregor Boyall (UK)|
|9||On Assignment (US)||9||Goodman Masson (UK)|
|10||Morgan Philips Group (France)||10||Oliver James Associates (UK)|
Steve Lewis, director, Global Search, Staffing & RPO Program, LinkedIn EMEA, said: “It has been another great year for UK recruitment agencies, as they continue to lead the way in social engagement. As the war for talent rages on, and with more than 24,000 recruitment agencies in the UK alone, it can be hard to stand out in the crowd. This is where social media can put recruiters at a huge advantage, by helping to engage and attract candidates, as well as new business leads. I urge all staffing agencies, no matter what size, to learn from 2018’s Most Socially Engaged Staffing Agencies, and build social media into their hiring strategies.”
Steve has shared his three top tips for improving social engagement:
- Create relevant, interesting content that will enrich members’ feeds to help your agency stand out from the crowd. A great way of doing this is via your LinkedIn Career Page with rich content such as videos and updates.
- Start relevant/ meaningful conversations in industry groups to increase engagement with members – contribute and learn more from others – or go one step further, and start a new group to discuss hot topics.
- Finally, empower your employees to engage with their own professional communities on social media. Competitions around InMail engagement can be really effective.