Rise of employee experience recorded in Randstad employer bran research.

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Randstand’s research into the importance of employer brand has revealed that employee experience has become increasingly important to the workforce. Close to one in two Generation Z employees (48 per cent) want to work in an office that has a pleasant work atmosphere so companies that want to engage and attract younger talent should consider the designs of its physical and virtual workspaces, as they set the foundation for cross-team collaborations to take place.

The workplace environment is not the only factor to consider when it comes to employee experience. Employees in Singapore tend to consider resignation when they are not fairly recognised or rewarded (31 per cent) or are unable to strike a balance between work and their personal lives (31 per cent).

“When employers create a positive working culture and environment for their people to work in, it can help them attract more qualified candidates and give their employees fewer reasons to look for another job,” notes Jaya Dass, country manager for Randstad. “Furthermore, companies that invest and excel in enhancing their employee experience will have healthier and more productive workers, which will eventually lead to higher revenue and profits. The ideal employee experience should consider matters as minor as the speed of WiFi connectivity, availability of communal and collaborative spaces as well as how easy it is for employees to have an open and honest conversation with their direct reports, managers and colleagues.”

Even though the market sentiments on the economy and labour market are cautious this year, people are still actively looking for new jobs, particularly those who feel that they are facing a roadblock in their career. In Singapore, 39 per cent of respondents have plans to change employers in 2019.

The research found that younger job seekers tend to use online channels to look for new opportunities and check on a company’s reputation. 2 in 5 millennials (41 per cent) read up the latest information on their potential employer on LinkedIn, while 46 per cent of Generation Z tend to look for jobs and employers on Google.

“There is a high chance that digitally-attuned youths are looking for their next move on their mobile phones during commute or before they go to bed. Employers that want to connect with job seekers and engage with their employees need to make sure that information about job openings and internal development opportunities are comprehensive, easily available and accessible to everyone. HR teams should also start monitoring platforms such as Glassdoor and LinkedIn to check what their candidates, employees and alumni are saying about them so that they can develop better human resources strategies to meet workers’ expectations,” Dass concluded.

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