Research from career marketplace Hired has placed the BBC, Monzo and Skyscanner as the companies UK top tech talent wants to work for the most. The company has released its annual Brand Health Report, the result of analysis of survey data from 3,600 software developers, product managers, designers and data scientists from the UK, Canada, France and the US about which companies rank as the most desirable employers and how other organisations can compete for techies’ attention.
Following hot on the heels of the BBC, Monzo and Skyscanner, the other most desirable UK brands for local talent are: McLaren Automotive, DeepMind, TransferWise, Starling Bank, Deliveroo, Sky and Revolut. The results have shifted for UK brands since last year, with the BBC grabbing the top spot from Monzo.
However, despite the UK’s flourishing tech landscape, British business are not featured on the global list of the top 15 private or public companies indicating that UK brands are losing popularity. This is especially worrying when considering that 60 per cent of London firms anticipate a ‘Brexit Brain Drain’ where tech talent floods out of the UK post-Brexit.
Aside from the perceived quality of global brands, the study also looked into what factors motivate tech talent to work for a business. Techies now value culture almost as highly as compensation, with 53 per cent saying base salary is the most important thing they look for in a company in contrast to 42 per cent who rate culture higher. In contrast, the key factors turning people off a brand are a boring product (49 per cent) and poor reputation (43 per cent). The study also revealed that 42 per cent of techies would change jobs for a better location and commute – interestingly over half (51 per cent) want a commute that lasts 45 minutes to an hour. However, the vast majority (65 per cent) would also be open to working remotely all of the time.
“Companies are only as successful as their people,” said Mehul Patel, CEO of Hired, “and in order to attract the best and brightest, today’s innovative companies need a strong employer brand. A positive brand reputation can mean the difference between a company maintaining an all-star team or consistently losing dream candidates to a competitor. Hired’s latest report intends to showcase the brands that are doing it right and also provide advice to businesses that are looking for inspiration on how to inspire the world’s best tech talent into wanting to work with them.”
